LET'S DO THIS!
Build your brand strategy. Market with confidence.
The 90-Day Brand Foundations Accelerator is a hands-on, cohort-based workshop series built to do one thing: give you a clear, documented brand strategy that sharpens your messaging, aligns your team, and makes your AI content actually sound like you.
Here's what changes when your brand foundation is solid:
Brand Clarity
Make faster, more confident marketing decisions with a strategy everyone can follow.
Team Alignment
Get your whole team working from the same brand playbook. No more mixed messages.
AI-Ready
Give your AI tools the brand context they need to produce better, more consistent content.
I've sat through plenty of brand exercises that produced a deck no one ever used. This was different. We did the work in the room and walked out with something real.
- Director of Marketing
We were using ChatGPT but the content never sounded like us. After building our Brand Strategy Guide, that changed. Now our AI output actually reflects our brand.
- Business Owner
Working alongside Two Hawks and other business owners facing the same challenges was invaluable. We now have a brand strategy we could not have built on our own.
- COO
SIGN UP TODAY!
Join the 90-Day Brand Foundations Accelerator
Register now and save 50%
$9,900
ONE-TIME PAYMENT OF $19,800 $9,900
Each cohort is limited to 5 non-competing businesses. Only 25 spots available. Sessions start May 12.
The Brand Foundations Accelerator will help you...
Over 90 days, you will work through three focused workshop sessions alongside a small cohort of non-competing business owners. Each session builds on the last, moving you from brand clarity to a documented brand strategy.
By the end of the program, you will:
- Define your ideal customer and understand what drives their buying decisions
- Develop a value proposition and brand messaging that sets you apart
- Map your Customer Value Journey to align marketing and sales with every stage of the buying process
- Create consistent messaging your entire team can use across every channel
- Give your AI tools the brand context needed to produce on-brand content
- Walk away with a custom, ready-to-use Brand Strategy Guide
THE LOGISTICS
How does the Brand Foundations Accelerator work?
Your time is valuable, so every session is designed to deliver maximum strategic impact. Through live, facilitated workshops and personalized follow-up sessions, you will build your brand strategy in real time and leave each session with work you can put to use immediately.
Each cohort is limited to five non-competing businesses, so every session stays focused, relevant, and high-value for your specific business.
The Brand Foundations Accelerator includes:
3 live virtual workshops
3 hours each, facilitated with your cohort of non-competing businesses
3 personalized follow-up sessions
One 60-minute Zoom call per workshop, dedicated to your business.
A proven brand framework
Refined across hundreds of businesses and built for immediate use.
A custom Brand Strategy Guide
Built session by session so you leave with a finished, ready-to-use document.
Is the Brand Foundations Accelerator right for you?
Are you or someone on your team:
- Frustrated that your AI marketing output doesn't sound like your brand?
- Struggling to get your team aligned around a consistent message?
- Unable to clearly articulate what makes your business different?
- Finding it hard to consistently attract and convert your ideal customers?
- Sensing a gap between your brand and the marketing you're putting out into the world?
- Ready to stop guessing and build a brand strategy that actually works?
If you’re nodding along, the Brand Foundations Accelerator is the right next step for your business.
YOUR FACILITATORS
Meet the Two Hawks.
Hello there! We're Katie Kemerling and Heidi Mausbach, seasoned marketing executives with over 40 years of combined experience and a proven track record of driving business and team growth.
What sets us apart? Our unique combination of experiences, strengths, and know-how. As former ad agency executives, we've had the privilege of assisting hundreds of companies across various industries, giving us a deep understanding of the challenges faced by small to midsize marketing leaders. Whether it’s crafting effective strategies, navigating limited resources, or proving marketing effectiveness—it's all familiar territory to us.
But here’s the great news: We're here to help. Drawing from our years of experience, we've curated our tried-and-true marketing techniques and bundled them into the Marketing Strategy Accelerator. Our goal is simple: empower business owners, marketing leaders, and their teams to achieve remarkable, repeatable results using our proven marketing formula and framework.
90-Day Brand Foundations Accelerator Workshop Breakdown
This accelerator is built around three live workshops, each focused on a core pillar of brand strategy. Every session is hands-on and designed to produce work you can use immediately.
Audience Clarity
Define who you are trying to reach and what drives their buying decisions.
Positioning
Develop a clear value proposition and brand messaging that sets you apart.
Customer Journey
Map how your customer value journey to align your team and marketing.
WORKSHOP 1
AUDIENCE CLARITY
You can't create marketing that connects if you don't know exactly who you are talking to. In this session, you will gain a deep understanding of your ideal customer — who they are, what drives their decisions, and what it takes to earn and keep their business.
WORKSHOP 2
POSITIONING
If your team can't consistently articulate what makes you different, neither can your marketing. In this session, you will develop clear, compelling positioning that resonates with your ideal customer and gives your team and AI tools a consistent voice and key messages.
WORKSHOP 3
Customer Value Journey
The Customer Value Journey is a blueprint for creating a predictable flow of customers. We will walk you through a step-by-step process for identifying pivotal touchpoints at each stage, enabling you to skillfully attract, convert, and retain your most valuable customers.
SIGN UP TODAY!
Join the 90-Day Brand Foundations Accelerator
Register now and save 50%
$9,900
ONE-TIME PAYMENT OF $19,800 $9,900
Each cohort is limited to 5 non-competing businesses. Only 25 spots available. Sessions start May 12.